Foreign products on the field are popular, and multiple Worl

The 2026 World Cup between the United States, Canada, and Mexico is in full swing, with players fiercely competing on the field. Outside the field, a group of Chinese made "atmosphere artifacts" have become popular overseas. How can businesses in various regions accurately grasp the emotional needs of fans and step out of the high value-added new track?

 

Screaming Chicken Boosts Orders!

 

Original IP+copyright protection, high premium for small commodities

 

The internet celebrity decompression toy Scream Chicken has become a "emotional amplifier" for global fans during the World Cup. This original product, which has been in existence for four years, has consistently ranked on the list of stress relieving and fun products. During the World Cup, orders skyrocketed tenfold, and the factory's daily production reached 20000 units. Orders have been scheduled as far back as the Christmas season.

 

Compared to similar products on the market, this product has undergone violent crushing testing and has outstanding durability advantages. At the same time, the enterprise completes the copyright filing of its works in advance, collaborates with customs to strengthen intellectual property protection barriers, avoids homogeneous competition with originality and quality, and firmly establishes itself in overseas markets.

 

Luo Tianle, a post-2000 "second-generation" entrepreneur, is also decoding the "emotional business" of this World Cup. He is deeply involved in the football peripheral track, and his company has over 9000 types of football peripheral products. He keeps up with the hot topics of the competition in real time, quickly iterates products, and transforms the traditional off-season into a peak production season, doubling production capacity.

 

Supported by a hardcore laboratory

 

Football wins FIFA high-end certification

 

Jiangsu Haimen's football manufacturing breaks the industry's low price "internal competition" with hardcore technology.

 

Local enterprises spent three years and over two million yuan to build a laboratory. In the laboratory, football was subjected to 10000 impact tests and precise control of rebound from a 2-meter drop. The circumference error of the ball was controlled within 3 millimeters. With rigorous testing, the highest level of FIFA official ball certification was successfully obtained, and millions of official World Cup gift ball orders were won.

 

In addition, by developing the "flipping ball artifact" and upgrading the hot pressing bonding process, the company has significantly improved production efficiency and achieved a daily production capacity of 10000 soccer balls.

 

By 2025, the output value of the eight key football enterprises in Haimen will reach 440 million yuan, a year-on-year increase of 35%; The output value from January to May 2026 was 285 million yuan, a year-on-year increase of 149%.

 

Temperature controlled insulated cup

 

Connect global channels through event IPs

 

Customs statistics show that in the first five months of this year, Foshan exported more than 100 million yuan worth of thermos bottles and thermos cups, of which 18.3 million yuan was exported in May, an increase of 10% compared to the previous month.

 

With the support of the World Cup competition and the local supporting industrial chain, local hardware enterprises have achieved transformation and quickly switched into the track of cold drink aluminum cups. The cold sensing color changing aluminum cup they developed can display the design of the Hercules Cup by pouring cold water below 15 ℃, successfully winning two million overseas orders. Currently, about 70% of the factory's production capacity has shifted to aluminum cup production.

 

Liu Xinquan, who specializes in stainless steel insulated cups, not only holds multiple top-level event IP authorizations for the World Cup, Paris Olympics, and NBA Asia, but also insists that quality is the lifeblood of the enterprise. His products have obtained international certifications such as FDA and ISO. Relying on quality and IP to control pricing initiative, the product's overseas price has doubled but still falls short of supply.

 

A World Cup

 

See the other side of Made in China!

 

Whether it's toys that have applied for copyright, soccer balls certified by FIFA, or insulated cups with exclusive authorization and multiple international certifications, all indicate a trend: Chinese manufacturing is shifting from focusing on price to focusing on design, technology, and brand. When a product has its own core competitiveness, it can naturally sell at a good price and win the market. This is not only a necessity for the survival and development of enterprises, but also a necessary path for China's manufacturing industry to move towards high-quality development.